01
Nurture
You can't get to 7 hours of watch time on Reels alone.
Instagram
Reels & Stories
ACTIVE
YouTube
Long-form
MISSING
Nurture loop
7 hrs · 11 touches
BROKEN
→ A buyer needs to consume 7 hours of you across 11 touchpoints before they're warm. On 30-second Reels alone, that's 840 videos. On YouTube, it's 7 to 14. You're not missing reach — you're missing the depth platform that turns reach into trust.